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Giving a standard guidebook a new sense of fun provided the updated edition with a fresh look.

Books

Challenge:

To design a book jacket to convey
a sense of fun yet work within corporate branding guidelines.

Solution:

This book jacket design uses
playful typography with a school-
house font to liven up the cover
of the new edition. Primary
colors relate to the age range
for this guidebook.

Client

KinderCare

Creative Director

Rich Petralia

Design

Annette Orban

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