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The Dancing Chef introduced a line extension due to the product’s success.

Packaging

Challenge:

To use an old photo from the 1950’s in black & white which depicts the winemaker’s father at his Italian restaurant.

Solution:

Hand-tint the photo and create an eye-catching shape to add shelf appeal. Bonus: Adding a line extension is simple by changing background colors.

Client

The Marchetti Co.

Creative Director

Annette Orban

Designer

Annette Orban

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